WHAT IS PINK TAX
Hi, Welcome back! I made a poll on Instagram and let my followers decide the topic of my next post. The winner was "Pink Tax", a topic I am excited to discuss. For those of you who don't know, "Pink Tax" refers to the tendency for products marketed toward women to be more expensive than those marketed toward men. Although this is a well-known phenomenon, manufacturers tend to justify this price increase by stating female products have more expensive packaging, formula, and fragrance in comparison to male alternatives. Although this must be considered, it is also proven that women pay considerably more a year on the same household products. In New York, a government study titled "The Cost of Being a Female Consumer" analysed 800 products from nearly 100 brands. These products were gender specific, meaning they are the same product but tailored to men and women separately. This study found that, on average, personal care products targeted at women wer...
